The consequences of reputation reside in the behaviors (supportive or resistant) that stakeholders demonstrate towards a company.
According to stakeholder theory, corporations should be managed for the benefit of all their "stakeholders," not just their shareholders. Stakeholders of a company include any individual or group that can influence or is influenced by a company's practices.[11] The stakeholders of a company can be suppliers, consumers, employees, shareholders, financial community, government, and media. Companies must properly manage the relationships between stakeholder groups and they must consider the interest(s) of each stakeholder group carefully. Therefore, it becomes essential to integrate public relations into corporate governance to manage the relationships between these stakeholders which will enhance the organization's reputation.
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The cognitive view of reputation has become increasingly reputacao online prominent in reputation research. It has led to improved understanding of the role played by reputation in a number of practical domains and scientific fields.
In the study of cooperation and social dilemmas, for instance, the role of reputation as a partner selection mechanism started to be appreciated in the early 1980s.
Individuals employ monitoring to ensure that they keep up with their online reputation.[20] Given the number of sites on the Net, it is impossible to manually monitor the entire web for pages that may affect one's online reputation.
Image and reputation are distinct objects. Both are social in two senses: they concern properties of another agent (the target's presumed attitude toward socially desirable behavior), and they may be shared by a multitude of agents. However, the two notions fonte operate at different levels.
Many organizations create public relations and corporate communication departments dedicated to assisting companies with reputation management. In addition, many public relations and consulting firms claim expertise in reputation management. The growth of the public relations industry has largely been due to the rising demand for companies to establish credibility and reputation.